Putting Together an Immersive & Interactive Content Marketing Campaign

Content is the driving force that helps a brand build an
audience, enjoy loyalty and trust, and establish authority. Content is the
pinnacle of all marketing campaigns and strategies, and it drives every single
effort made by a brand to win over its target consumer audience.

Content reflects the quality of a business; it offers a
compelling first impression to rope in the audience and then keeps them engaged
and coming back for more. Content is the only ingredient that truly matters,
and contrary to what most people think, content does not specifically refer to
written material or blog posts.

Content is anything and everything that a business creates
to attract its audience and appeal to their tastes. It is a broad term that
refers to blog posts, social media posts, images, videos, podcasts, virtual
events and much more. Content is what makes a website interactive, immersive
and difficult to leave.

So, how can you put together an immersive and interactive
content marketing campaign for your brand? Keep reading to discover some pro
tips from our seasoned content creators at Tenfold Growth Ltd – London
Marketing Agency.

Creativity is KING

Creativity is the force that allows businesses to set
themselves apart from the competition and create a distinctive identity.
Creativity allows a brand to create its own voice and command a solid presence
that rises above the noise of the industry, compelling users to tune into the
brand’s offerings. Creativity stems from originality.

It is pertinent to note that Google and other search engines
have very little tolerance for plagiarism. A few years ago, plagiarism was not
a big consideration, but today, it is the most vital consideration while
curating content. If Google’s algorithms detect plagiarism on your website, it is
likely to get banned.

Originality and creativity are two ingredients that help
marketers and content creators appeal to their audience. It is vital to pursue
creativity by aligning your content to the needs and preferences of your
audience. Conduct research on their preferences and tastes, and offer them
creativity that appeals to them the most.

Videos Work Wonders

Modern-day users have very little time to spare for long
blog posts and informative articles, unless they are truly interested in a
subject or are conducting a dedicated search to learn more about a topic. Users
are unlikely to read lengthy blogs while sitting on the toilet early in the
morning, or scrolling through their Facebook feed to kill time on a long
commute.

But they are highly likely to watch an interactive 4-minute
video to take their mind off work or stressful experiences. Videos capture
attention instantly, and they are an excellent content strategy to appeal to
your entire consumer audience.

Video marketing has proven immensely successful and
lucrative at generating leads and converting those leads into paying customers.
They are an incredible medium to market new products, offer product reviews,
and interact with your audience on a more personal level. You can create all
kinds of videos to appeal to your audience and enjoy higher ROIs.

Blogging with Consistency

Don’t get us wrong. The popularity of videos doesn’t mean
that blogging is outdated or ineffective. In fact, maintaining a regular blog
with consistency and creativity is vital to play up your SEO game and secure a
solid position on the first page of Google’s search results.

You see, blogging allows brands and their websites to
benefit from keyword research and SEO marketing tactics. Keyword research
allows a website to be highly relevant to its audience, and build authority and
credibility. Blogs allow businesses to demonstrate their expertise and
authority within their industry, share exciting news, and empower their
audience with information.

Modern-day consumers adore brands that share information and
empower their audience. Be sure to strengthen your blog with internal and
external links to win over more credibility and authority.

Colorful & Appealing Imagery

Much like videos, images are another powerful tool to make
your website and social media platforms more appealing and engaging. Images
capture attention instantly, and they allow marketers to get creative. You can
create elaborate photographs and campaigns around new products, or post
pictures of your store décor to boost in-store traffic.

Motivational quotes and travel images are another fabulous
idea to offer more variety and start a conversation on your social media
platforms. When working with images, Instagram is a powerful tool that all
businesses need to include to their marketing mix. At Tenfold Growth Ltd, we
strongly recommend Instagram to all businesses that seek to target millennials.

Podcasts & Virtual Events

Content marketing isn’t limited to blog posts, videos and
images. There is an abundance of variety to explore here, we always push our
clients to get past the mainstream content ideas and experiment with something
new and exciting.

People love tuning into podcasts or enjoying online events,
such as virtual panel discussions. Facebook, Instagram and other platforms
offer you all the tools that you need to host your own podcast, or call
prestigious guests relevant to your industry to host a panel discussion.

Consumers love brands that create events and activities for
them without requiring them to buy a product or sign up for a service in
return. It reflects a strong commitment and an initiative to simply please
one’s consumer audience. Putting together a panel discussion on a hot issue
that is trending hot in the industry or country is a great strategy to be more
relevant and win over consumer loyalty.

 Putting together a content marketing strategy requires

brands to be mindful of their consumer audience, and learn more about their
preferences and ideals. We help brands surprise their target audience with
immersive and exciting new content strategies that are optimized to boost
revenues and traffic.

You can get in touch with our seasoned content creators and
marketers to work on a creative, result-oriented and immersive content
marketing strategy for your website. We can truly help reinvent your brand and
pour new life into your content!