9 November 2020
2020 is expected to be a remarkable year of innovations and advancements for digital marketers, and they can access a wide range of tools and strategies. Artificial intelligence is all set to leave a profound impact on all mainstream practices, be it influencer marketing, personalization or chatbots. Advertising is expected to emerge as a data-driven realm of targeting consumers and cementing brand identity.
Naturally, all businesses and brands seek to align their pace with that of technological evolution and maintain a competitive edge over their competitors. It is getting much harder to predict consumer buying behaviors and preferences, and this is exactly why businesses need to adopt a wide range of digital marketing tools. These tools help simplify overwhelming data and help brands plan efficient and effective marketing strategies.
Let’s take a look at some of the most dynamic digital marketing tools to adopt in 2020:
VIDEO MARKETING
For over two years, video marketing has emerged as the most dominant form of content that engages the audience on social media. This trend has proved to be widely popular and effective in the digital marketing arena, allowing marketers to gain a competitive edge with creativity and immersive graphics. Product videos and campaigns are more effective at engaging the audience, and introducing them to the services or offerings of a brand.
Needless to say, video marketing has a more profound influence on the consumer’s buying decisions and preferences. They are a dynamic medium of advertising that allows you to expand your consumers and set your brand apart in the industry with a unique and original campaign. Interestingly, YouTube or Facebook are not the only platforms that can help achieve success with video marketing.
In fact, websites that feature videos on several pages tend to win over the algorithms of Google, which increases their probability of appearing on the first few pages in Google search rankings.
ONE-ON-ONE COMMUNICATION
Modern-day brands and businesses need to understand that consumers are impatient and they do not like to wait. More importantly, when browsing through product selections or services, they seek to have one-on-one communication that allows them to learn more. If these queries are gone unanswered and consumers are made to wait, they are likely to move onto your competitors.
Conversational forms of marketing are one of the most dynamic trends to dominate the digital landscape. Consumers prefer conversational techniques as opposed to traditional campaigns that offer little insight. Brands need to be more efficient in handling their customer service experiences by ensuring their availability across all platforms, particularly through Facebook Messenger and Chatbots.
PERSONALIZED MARKETING STRATEGIES
2020 is the year of personalization in terms of digital and traditional marketing campaigns. Consumers no longer wish to engage with campaigns that are centered on brands or their offerings. But rather, they seek out campaigns that are personalized to their preferences and offer them something in return for their engagement.
Personalized products and giveaways are a big aspect of this medium and they are highly effective at increasing brand loyalty. Consumers are actively seeking out brands that address their concerns with regards to quality, convenience and more by sending out free samples, giveaways and other offers.
Personalization can also be achieved by closely examining the preferences and choices of the consumers and offering them exactly what they seek. For instance, in the case of Netflix, viewers are offered recommendations for TV Shows and Movies that they usually watch.
THE AGE OF CHATBOTS
Over the years, chatbots have allowed brands to ensure an efficient online shopping experience and in 2020, this experience is about to undergo dynamic transformations and improvements. Chatbots powered with artificial intelligence all set to dominate the digital marketing area by engaging in real-time conversations with customers.
They are always available to address queries, and are more efficient than humans. Chatbots featuring AI-based tools can access the shopping history or client details of the customers within seconds, and provide more accurate information and recommendations. They have superior memory and abilities to recall the information of each and every customer. They are an absolute necessity for ecommerce websites and online shopping platforms as they will address queries without delays.
INFLUENCER MARKETING
Social media influencers have gained a great deal of credibility and influence, and this influence has become the modern-day alternative for word-of-mouth marketing. Luckily, brands can turn this particular form of marketing in their favor by collaborating with these social media personalities. You see, influencers, be it entertainers, celebrities, bloggers or others, have a large following of their own across different social media platforms.
Collaborating with these personalities allows you to establish yourself as a trust-worthy brand that appreciates creativity and seeks to expand its consumer audience. Influencer marketing helps brands create authentic and engaging content, which is much more enjoyable and immersive than a brand’s own marketing efforts.
It allows the consumer audience to vicariously experience the products or services of a brand, and encourages them to make buying decisions.
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